FW Business Ltd provides promotion, advertising and consultancy to concerning clients in the private, public and voluntary and community sectors. Our philosophy is based on responding to the individual needs of our clients, respecting each as individual entities with their own drivers and purpose.

For us, 'your business is our business' which enables us to better understand the challenges being faced and so enable us to tailor services to meet the diverse needs of our clients. The fact that you have come through to this website means you are interested in what we have to offer.


I find that I appreciate Karl Murray’s comment about integrating monitoring and evaluation into the program design process. This, to me, creates the potential for a living systems approach to programs, wherein the evaluation and monitoring is utilized and valued as a feedback loop for adjustments mid-course.  In the nonprofit sector we rarely have a beginning, middle, end with a product as a result, we are in process, and change processes at that, so thoughtful creation of tools that inform us on progress through-out delivery could provide us with a state of continual learning and improvement.  For me, this is critical because I’d like to see the utility of monitoring and evaluation move beyond the demonstration of worth, or meeting funding reporting requirements.

August 23, 2011

Kim Cook, Nonprofit Finance Fund, Stanford Social Innovation Review

“I worked with Karl as a consultant on a project he managed. He managed the project well, was very clear about its objectives and the activities required to achieve them. He communicated well with myself and the rest of the team and was supportive. The project had a very tight timetable and some challenging deliverables and Karl worked extremely hard to ensure that they were achieved. It was a pleasure to work with Karl and would have no hesitation in doing so again in the future.”

September 1, 2010

Yvonne Field, Owner, YFA Consultancy and Training